1/22/2023 0 Comments Retailer mailings![]() When you need to reach new and current customers in your local area and drive traffic, opportunities, and sales to your business, retail direct mail remains your best option.To qualify for lower postage rates Marketing Mail (formerly Standard Mail) must conform to strict USPS criteria. When you add up these numbers and insights, it’s no wonder why direct mail still composes 52.7% of annual marketing expenditures in the United States. According to Forbes Online, 18 to 34 year-olds actually prefer to learn about products and services through direct mail. Even more surprising is the preference for direct mail among younger buyers. In total, 79% of households say they read or scan direct mail advertising, and 39% of customers say they try a business because of direct mail campaigns. This is vastly higher than the Direct Marketing Association’s reported average conversion rates for email (0.21%), paid online search (0.22%), and online display ads (0.4%). Optimized direct mail campaigns, according to Melissa Data, an address data company for businesses, achieve response rates of 6.5%. The value of retail direct mail can be seen in a wide range of eye-opening statistics that have surprised many online marketers who erroneously believe that direct mail is an outdated and ineffective marketing channel.Īccording to a recent study by Target Market Magazine, direct mail is the highest-scoring form of marketing for consumer marketers with higher ROI and contact retention than social media. Often overlooked amidst an increasing focus on online, social media, and email advertising, retail direct mail remains the best channel for engaging current and prospective buyers and achieving measurable, cost-effective marketing results. ![]() ![]() Thankfully, our experts at High Tech Mailing Services are here to help you grow your business with retail direct mailing services that outperform email and online marketing and give you a distinct advantage over the competition. In an increasingly competitive environment with local retailers facing major challenges from online retailers and marketplaces, effective strategies for reaching new customers, maintaining current customers, and driving growth are more important than ever. We will help you attract new customers, stimulate repeat business, build your brand, and achieve targeted, measurable results with greater efficiency and at a lower cost for your business. Whether you need help with just one aspect of your direct mail campaign or a full-service partner to handle the entire project, we offer the flexibility, services, and dedicated support to make your campaigns a success. These include creative design and copywriting, mailing lists, data processing, database services, digital and offset printing, and sorting, postage, and distribution. We offer a full range of flexible and customizable services to help you create high-quality and high-performance direct mail marketing campaigns. With nearly 25 years of experience in creating, managing, and distributing highly successful direct marketing campaigns for retailers and other clients in Coachella Valley and beyond, our team of seasoned professionals is equipped with unsurpassed knowledge and the services and tools to drive results for your business and get the most out of your direct mail investment.
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